CEO Coaching & Board Advisory

Unlocking Your Business's Success

Executive coaching and board-level advisory for founders, CEOs and leadership teams — built on real exits, real boardrooms, and deep expertise in go-to-market and sales.

5Successful exits — 1 Founder CEO, 4 Chair / Non-Exec
40+Clients advised
20+Years in B2B SaaS leadership
2Coaches, one practice
What We Do

Coaching & Advisory, Grounded in Experience

Practical support for leaders and teams — drawn from real operating, board and delivery experience, not off-the-shelf frameworks.

01

CEO & Founder Coaching

One-to-one coaching for CEOs and founders navigating growth, scale and the pressures of leadership.

02

Team Coaching

Facilitated coaching for founding or leadership teams, and key sub-groups within them, to help the group align, decide faster and build momentum on their plans together.

03

Non-Exec & Board Advisory

Chair and board-level guidance drawn from five successful exits and years steering SaaS and technology boards.

04

Go-to-Market & Sales Strategy

Hands-on GTM and sales expertise to sharpen positioning, pipeline and route to market for growing businesses.

05

Project & Change Delivery Advisory

Rigorous programme and change delivery support, drawn from major organisational delivery experience.

06

Growth & Profitability Advisory

Tailored strategic input to help businesses navigate complexity and achieve their commercial goals.

Track Record

Built on Real Exits, Not Theory

Our advice is grounded in having actually done it — as a founder, as a CEO, and as a chair.

Founder & CEO Exit

Commerce Decisions — sold to QinetiQ, 2008

John co-founded Commerce Decisions in 2001, building procurement software used across major government programmes, before leading the business to a successful trade sale to QinetiQ in 2008.

+ 4 Chair / Non-Exec ExitsAlongside his own founder exit, John has chaired or served as Non-Executive Director for four further SaaS, Cyber and technology businesses, each also delivering a successful exit for its owners.
40+ Clients AdvisedAcross coaching and advisory engagements, Briggs Associates has worked with more than 40 clients on growth, leadership and delivery.
Industry SpeakerJohn speaks regularly at SaaS industry events on leadership, go-to-market and CEO resilience.
The Team

Meet John & Caroline

Briggs Associates is run by John and Caroline Thompson, combining CEO/board experience with programme delivery expertise.

Read the full team bios →

Ready to talk?

Get in touch to discuss coaching or advisory support for you or your business.

Contact Us